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The Media Sheds
Light on the Obesity Epidemic
Since the Rodale Inc.’s Prevention magazine announced the
findings from its comprehensive Children’s Health survey in the fall
of 2003, the threat of childhood obesity has been in the media’s
limelight. In September, ABC aired a Primetime Special called “Fat
Like Me,” about the way in which 15-year old Ali Schmidt was treated
as the new-kid in school, while dressed in a fat-suit. Ali, an
attractive 5’7” athletic adolescent from Bronx, NY, found that while
dressed in a fat-suit and posing as a new student at Stratford High
School in Connecticut, kids that she would normally expect to be her
friends, ridiculed her, in some cases, very blatantly.
After this special aired, many newspapers across the country ran
feature articles on childhood obesity. Within a couple of months,
more magazines, outside of the Rodale network of magazines, began
zeroing in on the obesity crisis. Hillary Carrol, an 11-year old with
“adult-onset” diabetes, is on the cover of the December 8th issue of
Time magazine; the headline reads, Diabetes: Are You at Risk?
Prevention magazine’s article “How to Raise Fit Kids in
Fattening World” and the resulting media responses target
responsibility for resolving the childhood obesity to the parents.
They suggest prevention and treatment measures such as: Measure your
child’s BMI and if it is in the overweight range, take the next step
and visit your child’s pediatrician; consume less fast food; eat
dinner together as a family; serve several small meals as opposed to
the traditional three large meals; serve smaller potions for dessert;
pin up the food pyramid; don’t make foods completely off-limits; and
encourage less TV and video game time and more physical activity.
While some of these suggestions are beneficial, they undermine the
impact that the government and media as well as other social
institutions have on the childhood obesity epidemic.
The good news is that the media itself has begun unveiling these
structural causes of obesity. On December 8th, ABC aired another
obesity-related primetime special with a much different twist than the
special they aired in September. Hosted by Peter Jennings, “How to
Get Fat Without Really Trying” attempted to answer the question “Who
is to blame for the obesity crisis in America?” This special was
eye-opening for the many Americans who attempt diet after diet with
little success and for the families who do try to alter their
children’s diets and do try to incorporate more activity into their
children’s daily routines. Peter Jennings shows how the obesity
epidemic in America is largely a problem of misguided public policy
and unintended consequences of nearly 50 years of food industry
practices. He explains how agricultural subsidies go to the foods
that Americans should be eating less. For instance, corn, the most
heavily subsidized crop in America, is used in soft drinks and other
processed foods (a.k.a. high-fructose corn syrup). Jennings
also reports how the vast majority of new foods that hit the market
every year, are the least nutritious. Finally, Jennings explains how
the aggressive food advertisements contribute to the childhood obesity
epidemic.
A Canadian television series has also been revealing astonishing
information about the sociological causes of childhood obesity.
The Nature of Things series, airing on CBC (Canadian Broadcasting
Corporation) produced three programs related to the obesity epidemic.
“The Weight of the World” examines obesity as a global man-made
epidemic, focusing on the sociological causes of the deadly disease.
This program aired on December 3rd, 2003. “Corporate agriculture: The
Hollow Men” examines the growth of corporate agriculture and describes
the way in which this agricultural trend has generated severe social,
environmental and health consequences. This program airs on CBC on
January 7th, 2004. “Alternative Agriculture: Food For Life” looks at
alternatives to corporate farming, such as organic farming. This
program explains the multitude of benefits that result from
alternative farming practices. This program airs on January 14th,
2004. For more information on this series, visit:
Nature of Things Program Schedule
So, who is to blame for the childhood obesity epidemic? Parents? The
Government? The food industry? The media? And more importantly, how
can we begin chipping away at this outrageous epidemic? These recent
reports confirm one thing: the causes of childhood obesity are many
and are complex. Pointing fingers will not resolve the issue. Action
will help tackle this widespread problem. Action to promote childhood
health and wellness is precisely why Nourish Our Kids is
here. We are here to aid stakeholders in children’s health (which is
everybody from corporations, schools, to families). Please peruse
this site to see how you can help our society reverse the childhood
obesity trend whether it be through preventative measures in your own
home or whether it be at a political level, such as lobbying for no
junk food in schools. |